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Leadership and Risk-Taking: Empowering Marketing Teams with Claudine Patel, Opella's Head of Brand and Innovation for North America

Marketing Vanguard

CHAPTER

Innovative Marketing Strategies for Iconic Brands

This chapter explores a comprehensive marketing approach employed by a prominent brand, highlighting teamwork, partnership ecosystems, and creative execution. It emphasizes collaborations with influential figures and strategic sponsorships, particularly focusing on enhancing consumer accessibility and engagement.

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