James Bawden on “bad advice” that actually works
Outbound Squad
00:00
Email Marketing
Most people use personalization too early in the top of furnal process. People want to try and get personalized thefirst touch, when they're trying to see who's responding. The best thing to do with that bucket is to person ize by persona, not person,. Because you don't even know if they're ever going to pick up the phone.
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