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Disruptive Innovation in the Era of Big Tech

HBR On Strategy

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Embracing Disruption: From Skepticism to Acceptance

The chapter explores how the theory of disruption gained traction among business leaders, highlighting interactions like Clay and Andy Grove's. It discusses the evolution of perceptions towards entrepreneurship, the challenges faced by well-established companies in adapting to disruptive changes, and the criticisms faced by the theory, including responses from a Harvard historian. The conversation also delves into the limitations and challenges of proactively identifying disruptions and reevaluates the theory through a biotech CEO's unconventional approach to innovation.

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