Episode 8: Effective demos
Decoding Sales
00:00
How Much Work Do You Put Into Preparing Demos?
There's definitely a lot of investment that we place in new hires. Even for me, as a sales leader joining Twingate, I spent countless hours and weeks just trying to perfect the demo. There is quite a bit of tailoring ahead of the call but also on the fly as well as you're getting different stakeholder ideas or different opinions thrown at you at the call. You really can't spend 50% of the demo customizing it.
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