The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 THING YOU NEED TO BE DOING TO GET CLIENTS TO OPEN UP

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Creativity

I love selling things and I love the art of selling things, but unless for me, there has to be blood going to it. What was what inspired me before was making more money so that I could afford to have a wife and maybe some kids one day. It turned into, how can I help people with what we do? How can I serve people? What can our product do to make lives better? And customers sense that too, don't they? 100% people still buy people. That's why every single call that I'm on, we talk about in every interview that I have with a potential account executive. We're in life science. Why do you want to do this

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