SaaStr 676: CRO Confidential: How to Grow Revenue Faster in the Second Half of 2023. Hosted by Sam Blond, Partner at Founders Fund
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Make Money With Outbound Campaigns
The first outbound campaign that we did at Brex was we bought 300 bottles of Vuvklekoe champagne. The stats on this were like off the charts. It was like 75% champagne to demo conversion rate. And then 75% demo to close rate. Now like Brexit is like free in a way. We made money on interchange. But and by the way, I'm also not saying don't go send everybody bottles of champagne.
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