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Building business acumen and lessons learned from sending 1,600+ videos with David McHale

Outbound Squad

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The Future of Prospecting Is in the Messaging

The future of prospecting is in, like, the messaging. How can i make this make sense to the person quickly? And an analogy. I just thought of one actually. If i sent a cold email and it said, hey david, prospecting is a lot like exercising, the next line of the email was, like, because most people don't like exercising, but a few of them do it anyways. You know, kind of thing.

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