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Be The Most Interesting Brand In Your Market with Ross Simmonds
Marketing Against The Grain
Why Aren't They Good at the Other Three?
Marketers traditionally have leaned into that educational bucket. Why aren't they good at what do they need to do differently to get good? Get closer to the cultures that you're trying to influence. Brands are fearful of being disliked by a few people, and i think when you can get over that fear it makes it entirely different.
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