This Week - Tradeshows | Is the juice worth the squeeze?
Go to Market this Week
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What's the Difference Between a Booth and an Event?
Powell: I always think of an event as a huge opportunity to really stand out. Scratchpad had these big deal energy baseball hats, which were everywhere at SaaS events. Sales Loft and that whole team when they were making shirts. Powell: Will Post did a f***ing tattoo of the logo of one of the companies we're talking about today.
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