You have to build trust with your customers before they even spend a time with you. The club house effect is something that we've been seeing, and i'm actually one of the people who signed up pretty early on a on club house and never really use the ap. That's why you know a if you're going to see a brand on t v, and then you're goingto interact with them on social media,. This creates different opportunities for interaction between the brand and the customer. Is similar to ar friendship, right? You meet some one, you exchange conversations. Do you find this person to be valuable in the sent that they bring you? And then, ah, you see them