The Importance of Product Let's Sales

It depends on the complexity of the product that you're selling. Canva, for example, they are primarily like a DTC product in ways. They just started to navigate into B2B which is when they had to start bringing sellers to the organization. So I think Canva is probably the example of winning the longest in terms of revenue to add a sales team. Yeah. Such a good point that the user is different from the buyer and in a traditional sales motion,. You know, even if it's an inbound, right? That person download their white paper or attend their webinar. Usually there's some sort of buying intent there. Exactly.

Transcript

Play full episode

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app