The iron cowboy did 50 iron mans in 50 consecutive days. After three days he lost all his toe nails off his feet. So he had forty seven more iron mans to go with no toe nails. He said, you have to intentionally put yourself in places that are uncomfortable. And if you go listeng to the podcast when he says it, you can hear that. I'm like, woe. All right, it clicked, and i got fired up immediately. Man.