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#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy

Let's Talk Loyalty

00:00

The Role of Ritual in Customer Psychology

Ryan: I always have that sense of feeling a little bit smug when I get to board early as well. Tony, my ego is all over it. So yeah, that's probably not a good thing to confess. But you're right. It makes me very conscious about the status that I haven't and very concerned about losing it. Ryan: There is a place that you want your brand to have in the life of your customers. And how can you make that something that they value in lots of creative ways?

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