2min chapter

Talking to Ourselves cover image

Suzanne Powers

Talking to Ourselves

CHAPTER

The Language of Clients

Man has a proprietary global research tool called truth central. Behind all of that are 25 million data points, so we just have such a wealth of stuff to use in different ways. One of the challenges i gave to the team though, when i joined was, how do you make anything that we do in true central as inspirational as the cree ative we hope to inspire?

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