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Speed's Advantage

How to Win podcast with Peep Laja

CHAPTER

Embracing Speed and Experimentation for Effective Decision-Making

This chapter stresses the value of prompt decision-making, discusses democratizing decision-making in organizations through delegation and clear rules, and underscores the importance of speed and experimentation in marketing. It also touches on minimizing upfront costs, establishing effective experimentation systems, and the role of quality information in successful decision-making.

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