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Nine Business Models and the Metrics Investors Want by Anu Hariharan

Startup School by Y Combinator

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Fintek - Transactional Business

A lot of fintek companies, especially, fall in this cantagree. The gross transaction volume is the t p v of the total payments volume that flows through the platform. Net revenue is literally the cash you make in the bank. And then you user attention is a cohort metric. It's not like, oh, i retain 30 % of my users. That means nothing to us, right? Even for you. You should be able to measure your cohort retention on a monthly basis if you're a transaction business.

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