2min chapter

The Startup Ideas Podcast cover image

Why Every Creator Should Have a Newsletter with Austin Rief

The Startup Ideas Podcast

CHAPTER

What's the Key With Short Form?

Pawn Stars feels like a bit more universally understood. You gotta create an interesting story that's really cheap to your point, right? Cheap to make, and then you need to drive them to something. If you're doing it as an individual, not as a brand, for us brand awareness is important. And so yeah, the concept has to have a down funnel verticalized opportunity.

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