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The Startup Ideas Podcast
Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022
50:54
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Quick takeaways
- Email newsletters offer high engagement and conversion rates, beating social media platforms.
- Catering to niche audiences boosts community engagement and allows for specialized content creation.
Deep dives
Email Business Opportunities in 2023
Despite past claims of email's demise, it remains a vital communication channel, with 87.5% of people in the US using it as their primary form of communication. This stability presents valuable opportunities to start email businesses in 2023. Email newsletters are highlighted for their intimate connection with readers, high conversion rates, and distinct advantages over transient platforms like social media.
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