The Startup Ideas Podcast Why Every Creator Should Have a Newsletter with Austin Rief
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Dec 15, 2022 
Austin Rief, CEO of Morning Brew, shares his expertise on why every creator should embrace newsletters. He discusses the enduring power of email as a crucial engagement tool, the importance of targeting high-value audiences, and innovative monetization strategies. Austin contrasts Mr. Beast's content model with newsletter success, explores niche markets, and reflects on AI's role in media. Listeners will learn how to navigate competition and the future of content creation, emphasizing connections over rivalry in the ever-evolving media landscape.
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MrBeast Newsletter Strategy
- If MrBeast created an email newsletter, he could leverage giveaways and gamification to engage his audience.
- Tying email opens to opportunities to win money or participate in raffles could incentivize engagement.
Newsletter Categories
- Austin Rief categorizes newsletters into three types: editorial/narrative, curated medium/long-form content, and curated short-form links/marketing.
- Each type has pros and cons, and some are better suited for building standalone businesses than others.
Editorial Newsletters
- Editorial/narrative newsletters can be highly valuable due to their unique voice and in-depth analysis.
- However, consistently producing high-quality, long-form content is challenging and may lead to burnout.