The Startup Ideas Podcast Why Every Creator Should Have a Newsletter with Austin Rief
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Dec 15, 2022 
Austin Rief, CEO of Morning Brew, shares his expertise on why every creator should embrace newsletters. He discusses the enduring power of email as a crucial engagement tool, the importance of targeting high-value audiences, and innovative monetization strategies. Austin contrasts Mr. Beast's content model with newsletter success, explores niche markets, and reflects on AI's role in media. Listeners will learn how to navigate competition and the future of content creation, emphasizing connections over rivalry in the ever-evolving media landscape.
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Newsletters for Creators
- Every creator should have an email newsletter because platforms and algorithms change.
- Newsletters offer a direct connection with your audience and better conversion rates than other platforms.
Email Intimacy
- Email newsletters provide an intimate form of communication that fosters a sense of connection between creators and their audience.
- Unlike social media platforms, email inboxes are primarily used for communication with close contacts, which enhances the perceived value of newsletters.
Morning Brew's Verticalization
- Morning Brew expanded beyond its initial business focus by launching niche newsletters like Marketing Brew and Emerging Tech Brew.
- This verticalization strategy leveraged their existing audience and tapped into the high CPMs of B2B media.