Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
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Do You Know How to Make Coffee?
The hospitality industry has been slow to leverage digital data relative to other industries. I see many opportunities for businesses every size to engage in more market research. Operators who invest the time to collect this data are more likely to achieve greater commercial success. Do You Know by Steve Rae Latson is our song of the week.
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Transcript
