How to Compete Differently in the Fitness Industry

"I like a cold time. Like, like a gym shark in the early days," says Williamson. "We use these kind of, I don't know, competitors, advantage edges to make it difficult for competitors to compete with you or make it difficult from customers to kind of jump ship into another business" The first crossfit GM ever went to tell a lie, say Chris hadn't gone to one before and he's got a bunch of podcasts now. Crossfit started by guy called Craig Glassman back in 2002 but he had a big falling out during his tenure as CEO at COVID.

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