CRORES of Profit for a HEALTHY Ice Cream Brand?: Decoding Go Zero's Growth Story
The BarberShop with Shantanu
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Strategic Positioning and Pricing of Go Zero Ice Cream Brand
The chapter delves into Go Zero's strategy to position itself as a healthier alternative to traditional ice creams, catering to a broad audience. It explores pricing segmentation, seasonal challenges, and the company's revenue goals, emphasizing their focus on online expansion and maintaining product quality through cold chain logistics.
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