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S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies

JUST Branding

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Evolution of Pricing Strategies in Branding

Exploring the transition from hourly rates to value-based pricing, the chapter emphasizes the importance of aligning fees with the client's potential financial gains. Discussions include challenges faced with pricing models, client acquisition methods, and strategies for differentiation in a saturated market. Emphasizing client experience and authenticity, the conversation highlights the significance of personal connections and strategic thinking in the branding industry.

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