Prototyping Is Not Linear

Prototyping is ideation because it's not linear all of the process steps are constantly ongoing Correct and that's what you need to understand So it's not like oh, yeah, we did this research phase and now we stop interviewing and then we go on to this. No, the next step is also about research and learning Uh, so it's constant. prototype the launch phase and so on Then you're reaching more maturity So depends a little bit on how they talk about that where you get a good gut feeling of where they are right now Because that's the whole point isn't it that because prototyping is research Prototyping is Ideation because it’s not linear all