Introduction

5min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Bob Safian talks with Olash Elania, CEO of Mercedes-Benz. The luxury automaker is seeking to go all electric by 2030 and investing 40 billion euros in the effort. When I joined Capital One in 2018, my meet and greet list was like, I kid you not about 100 people. But one woman helped me develop unexpected mentor relationships.

How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.