4min chapter

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Season 4, Ep 4 — Coaching Race Day Ready with Joy and Brian McCulloch

TrainingPeaks CoachCast

CHAPTER

How to Provide Value to Your Athletes and Enhance Their Experience

Dirk Zuif: I'm one of those folks that bought an e-bike during one day for my wife, which does not get the concept. She's riding a 40 pound bike and dropping you. You're dropping her. So what we were thinking about was how can I provide value to them and enhance our athletes experience? We are aligned. We want to help them, right? And by us helping them, it helps us, right?

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