The Importance of Diversifying Your Product Line

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Corxical's first product is a wine bottle stopper attached to an icicle-shaped freezer pack. Sales had taken off fast, but that loud man's prophecy rang in their ears long after the trade show floor had quieted down. They wanted to diversify their product line, but something incredibly alluring was about to pull Stephen's focus away.

In part 2 of this episode with veteran founders and investors Mitch Kapor & Dr. Freada Kapor Klein, we get into the data of building human-centered cultures. In part one, we heard how Mitch and Freada went all-in on investing their values, committing 100% of new investments in “gap-closing” companies that aim to improve society, even as they aim for scale and liquidity as well. Now, Mitch and Freada can share how that’s played out in practice, with both positive examples … and some negative ones as well. (Yes, they were early investors in Uber!)

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