UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Segments & Lead Scoring with Jason Resnick

UI Breakfast: UI/UX Design and Product Strategy

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What's the Primary Purpose of Having Segments?

What's the primary purpose of having segments? I think the goal is to get somebody to ultimately what it is that you want them to do. And so i would always look to the conversion point and then find out back back off of that, and then understand the segments could be.

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