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9min chapter
Turn up the PA: the last in our swing-state series
The Intelligence from The Economist
Elections and Influencer Dynamics
This chapter examines the heated political campaign strategies surrounding the upcoming election, especially the interactions between Donald Trump and Kamala Harris. It also analyzes the transformation of the influencer economy, focusing on the shift from mega influencers to niche figures and the implications for brand marketing in a saturated market.
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