Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS
Unpacking the Digital Shelf
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How Target Capitalized on COVID's Success
Target had put a lot of that infrastructure in place and put a lot into their app. Nobody ever saw COVID coming, but like that was the killer provided service to really take advantage of that. And they've just kept the scale. It wasn't a spike and drops back down. Like it's basically it's kept growing their digital percentage,. at least within our client base, really since the beginning of COVID.
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