2min chapter

99% Invisible cover image

The House that Came in the Mail Again

99% Invisible

CHAPTER

The Great Depression Was a Disaster for Sears Homes

After years of declining sales, sears would finally close its modern homes department in 19 forty. Rosemary remembers talking to someone in two thousand three who described how sears had closed on their grandparents home in 19 31,. The very same home sears had sold them a decade earlier. It was an emotional devast we all know the great depression was horrible for so many reasons, but losing a home that you had built with your own two hands just seems like such a twist of the knife. For sears, it was a p r disaster.

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