99% Invisible The House that Came in the Mail Again
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Oct 5, 2021 Dive into the fascinating world of the Sears & Roebuck mail-order catalog, a pivotal part of early 20th-century American life. Discover how it revolutionized affordable housing with kit homes, shaping consumer behavior. Hear stories of passionate locals dedicated to restoring these historic homes and their cultural significance. Explore the adventure of uncovering Sears architecture and the challenges of revitalizing abandoned buildings into community treasures. Reflect on innovative housing solutions addressing modern urban needs.
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The 1908 Sears Catalog
- Everyone in the 99% Invisible office was captivated by a 1908 Sears catalog.
- It offered a glimpse into early 20th-century American life, showcasing items from ostrich feathers to headstones.
Sears Offered Houses
- The 1908 Sears catalog offered a vast array of items, reflecting American life at the time.
- Surprisingly, it also featured houses as part of its product line.
Mail-Order Houses
- A two-story, nine-room house was offered for $1,700 in the Sears catalog.
- These kit homes came with pre-cut lumber, instructions, and even a fireplace mantle.
