How to Better Understand Your Opponent and Win More Josh Barkan, Esq.
Negotiate Anything
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The Importance of Understanding Your End Game
"I think oftentimes the other side doesn't know what they want," he says. "The only way you can overcome that is by continuing to educate them on the process" In my business, I have to rezone a property to my use before I can buy it,. That could take over a year and a lot of local municipalities. But if people don't understand that and they think somebody's going to write them a check in 30 days, we got a problem.
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