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Leadership and Risk-Taking: Empowering Marketing Teams with Claudine Patel, Opella's Head of Brand and Innovation for North America

Marketing Vanguard

CHAPTER

Transforming Brands in Consumer Healthcare

This chapter explores Sanofi Consumer Healthcare's impact in North America through its well-known brands, emphasizing the importance of transferable skills in marketing. It highlights the evolving role of Chief Marketing Officers in driving growth and collaboration, alongside strategic partnerships that enhance brand visibility.

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