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6min chapter
He reviewed 74 marketing science papers so you don’t have to
Nudge
Increasing Sales Through Trust and Transparency
This chapter discusses a study that demonstrates how showing and explaining the costs of products can significantly increase sales. Examples of experiments where disclosing costs led to higher sales for various products are provided, along with a mention of the concept of labor illusion and the success of Buffer.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode