The Goal of Your Before Unit Is to Create a Vending Machine

The only reason that budget, your marketing is when it doesn't work. When you can spend money and it's gonna bring back multiples of what you spent, why would you ever put a lid on it? I mean, the entire goal of your before unit is to create a vending machine. You know how much you can spend on getting a new customer or a new client or a new patient  and you know how many you can accommodate.