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How Do We Get Economic Buy-in From an Economic Buyer?
It's either they're too high level or they don't get, and maybe this is also too high level, but they don’t get economic buy-in. So like, I'll give an example. There's a lot of people that are like, we're going to save you. Like, what's your metric today around how much time it takes you to do this thing? Cool. You do that thing. Our solution improves that thing by 30%. And they stop there. They don't go as far as saying, so if we could save you 30% of that time, how does that impact the business literally down to the dollar? How does that then tie into