
140: Stopping Revenue Leaks (w/ Sean Burke, Prometric)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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How to Stop Revenue Leakage
The first place where you can leak revenue is in the deal itself. Mon, if you're going to go in a build strategy or bus study or allowing the client to dictate which strategy you approach. Massive changes to your revenue can occur. So it could go from a hundred thousand dollar one year deal to millions of dollars over three or four years,. just in the approach to the market. And so these numbers would come out on your average deal sizes.
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