How to Buy & Transform a 120-Year-Old Manufacturer
Acquiring Minds
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Transforming Manufacturing: E-Commerce Evolution
This chapter explores the financial and strategic challenges of modernizing an older manufacturing business and transitioning to e-commerce. The speaker shares insights into the iterative process of building an online platform, the complexities of managing diverse product lines, and the importance of continuous optimization in boosting sales. Additionally, it highlights the delicate balance between maintaining dealer relationships and leveraging direct sales in a competitive marketplace.
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