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13min chapter
How to Buy & Transform a 120-Year-Old Manufacturer
Acquiring Minds
Transforming Manufacturing: E-Commerce Evolution
This chapter explores the financial and strategic challenges of modernizing an older manufacturing business and transitioning to e-commerce. The speaker shares insights into the iterative process of building an online platform, the complexities of managing diverse product lines, and the importance of continuous optimization in boosting sales. Additionally, it highlights the delicate balance between maintaining dealer relationships and leveraging direct sales in a competitive marketplace.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode