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4min chapter
27. Starbucks: ¿será la estrategia correcta regresar a sus orígenes?
Chisme Corporativo
Intro
Este capítulo explora la historia de Starbucks y su situación actual frente a nuevos retos, incluyendo la caída en ventas y un cambio de CEO. Se enfatiza la importancia de conectar con los consumidores y mantener el propósito original de la marca para lograr su recuperación y éxito futuro.
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