The Future of Candles

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Nataly had a strong hunch, but no industry expertse or partners to give it the ford thrusting momentum. This is something that we see over over a ontrponer ship. It's realely just one person in the universe having a singular, brilliant idea. The vast majority of ideas have a zit gist to them. Nataly would think back on this moment once luxury candles became a multi billion dollar stry. But nataly had other ideas too, like this one from the mid 19 nineties: Wouldn't it be amazing if there was a place where we could go get a cup of coffee or a cup of tea and listen to music and hang out

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

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