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Creative trends Q2 2023, Soft launch sonar Q2, Moloco for ad monetization (#75)

two & a half gamers

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Maloco: The Biggest DSP in the World

As of this moment the dsp with the largest spend is maloco. Rumors swirling around the industry that maloco spend this year on mobile will be way north of one billion dollars And i've actually seen slides from maloco that confirmed this So yeah, you know if a demand source is spending that kind of money and giving off that kind of gravity field it's good for admon people to take notice.

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