Sales Game Changers | Tips from Successful Sales Leaders cover image

Ideas to Capture More Sales with Federal Sales Experts Eileen Kent and CACI's Erich Wiemann

Sales Game Changers | Tips from Successful Sales Leaders

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Navigating Product and Solution Sales

This chapter explores the distinction between product and solution sales, emphasizing the importance of understanding customer needs and fostering long-term relationships. It also discusses the evolving business development landscape, the impacts of the pandemic on government sales interactions, and what it takes to succeed as a sales professional today.

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