S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli
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How Do You Know if You're Trying to Bomb That Area With TV Direct Mail?
Matt says he's been in e-commerce for 15 16 years and that the echo chamber of D2C became dogmatic. The company is now starting direct mail instead of like a regular direct mail piece, Matt says. He also talks about how his business partner Brad did very little online before they started their own store. "We're super bored of hearing that even if it does work or else we're really hearing it's so narrow"
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