#077 – Iterating Your Way to a Product That Customers Find Valuable with Andy Cook of Tettra
Indie Hackers
00:00
Customers Willing to Pay for B2B SaaS Product Despite Price Increase
In this chapter, they discuss the surprising willingness of customers to pay for a B2B SaaS product when the reasons for the price increase are explained. They explain how they have increased prices and removed discounts, but customers still understood and were willing to pay more. They emphasize the importance of providing context about the hard work put into the product and the value it brings, as customers want to support the business and ensure its longevity. They also mention that customers are often more excited to pay for a more expensive product that offers more features and value.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
