3min chapter

The Bootstrapped Founder cover image

16. Churn, Retention, and Revenue: What Makes Customers Stick Around and Why That's Important

The Bootstrapped Founder

CHAPTER

How to Retain Your Customers

Toxic customers should be encouraged to churn. Make sure you don't bend your product to accommodate needs that you're not aligned with. Show them how much time using your product has saved them this week. Slack, for example, sends out an aggregate statistic email every week.

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