16. Churn, Retention, and Revenue: What Makes Customers Stick Around and Why That's Important
The Bootstrapped Founder
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How to Retain Your Customers
Toxic customers should be encouraged to churn. Make sure you don't bend your product to accommodate needs that you're not aligned with. Show them how much time using your product has saved them this week. Slack, for example, sends out an aggregate statistic email every week.
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