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Episode 63 - Loss Aversion

Psychology of Video Games Podcast

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The Companion Cube in Portal 2: The Endowment

At the very end of the level, you actually have to destroy the cube before you can proceed. You have to throw it into an incinerator. The designers did some explain why they took that rout. Everyone loved the companion cube. There actually is a whole separate comic series just about the o cube. And there was tounds of companion cubes in the portal too.You could buy a plush companion cube. If people didn't drop it, people remembered iti. So people didn't want to lose the cube. They were avoiding that feeling of loss.

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