Out of the Comfort Zone cover image

A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

00:00

How to Turn a Negotiation Into a Data Exercise

"I gain by buying and you gain by selling. And we put a dollar value on the gain for each of us," he says. "That's actually one of the things I want to do in life because that's not nearly as contentious." He adds: "If we can add some logic to a negotiation, we can turn down the temperature"

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