The Town with Matthew Belloni cover image

Amazon’s Studio Head Firing and the Prime Video 7-Year Report Card

The Town with Matthew Belloni

CHAPTER

Amazon's Film Strategy: Challenges and Insights

This chapter explores Amazon's film strategy, analyzing its performance across various genres and the impact of theatrical releases versus streaming. The discussion highlights notable film acquisitions during the pandemic, challenges in accurately reporting viewership numbers, and the implications of leadership changes within Amazon's entertainment divisions. By comparing Amazon's approach to traditional studios, the chapter raises critical questions about future content strategies and audience engagement.

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