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Target CEO on Revenues & the Obamas in Chicago 08/21/24

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Retail Resilience: Strategies for Growth Amid Economic Pressure

This chapter explores how a major retailer effectively boosts traffic and sales through strategic national brand partnerships and significant price reductions on essential items. It highlights the shift in consumer behavior due to economic pressures, emphasizing shoppers' focus on value and quality, particularly in the apparel sector. Additionally, the discussion covers the implications of corporate tax rates on business growth and innovation, alongside ongoing concerns regarding inflation and its impact on the retail environment.

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