The Sweaty Startup cover image

Flipping the script with Oren Klaff

The Sweaty Startup

CHAPTER

Is There a Technical Expert in What You Sell?

Until somebody believes then you're an expert, they won't have enough certainty to say, this is it. It's for me. How do we go forward? What kind of car do you drive? I drive a 17 dodge grand caravan. Ok, that's a horrible car. Just make up another car. No, no, no. This perfect for this example. That's a great car. Nothingt conpus, no, nobody. So, have you had any problems with it? There are always problems in the real estate industry. You know what sailes is about, is certainty. And so if you can't communicate that you're a technical expert in whatever it is

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